Allstate has roots dating back to 1931, the year it was founded. As the story goes, Carl Odell proposed to his neighbor (President of Sears) Robert Wood an idea to sell insurance through the mail and reduce costs. Sears also offered insurance products through its catalogs. By 1933 there were over 22,000 active policies. They are now a publicly traded company operating under the ticker symbol "ALL."
It should be clear from the strong television and internet marketing campaigns that Allstate is a big player in the auto insurance industry, but what many people do not know is that they're also very competitive with powersports, including snowmobile, boat, and motorcycle. In addition to insuring the things that move you, they have programs for homeowners, renters, condos, and landlords. On the business side, Allstate has some niche programs that are very competitive for small and medium-sized businesses.
As one of the most nationally recognized brand images in the industry, Allstate has a strong market position. They are also a financially stable company, earning a rating from A.M. Best of A+ (Superior).